Readership Profile
- The Basics: Age 13/18, Gender Female and Male, Occupation Student, Social Class Middle/ Upper
- Interests: Music, arts, the outdoors, culture
- Personality: The readers personalities should be quirky but at the same time mellow. Their minds are creative and open minded and loves to hear and learn new things.
- Spare Time: Some readers will like to practice their creative skills in their spare time, for example some will edit music of videos and post it on Youtube and some will join clubs like dance, drama and music classes. Some also may like to cook or to craft objects.
- What do they spend money on?: Most of the readers will prefer to purchase items that link with their interests and hobbies, for example some would by CD's, DVD's, Magazines, Posters, Clothes, Headphones/earphones and for girls maybe make-up.
- Media Consumption: Magazines read - Q, Vibe, Cosmopolitan, Teen Vogue, Elle. Social Media - Facebook, snapchat, Instagram, Pinterest, twitter. Film Genes - Drama, romance, action, comedy and sometimes horror.
- Brands: Urban outfitters, Forever 21, BooHoo.com, Apple, Starbucks, Sky, Spotify, Youtube
- Shows off class work of their own and of their friends
- shares information
- Club dates and times
- Teachers and form tutor weekly review
- Events and trip photos and info
- Term timetable
Teenagers aged 13 to 18 -
- In education
- living with parents
- most have lots of social media, Eg: facebook and snapchat.
- all have to think about fashion in everyday life.
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