RESEARCH Magazine Research and Analysis

Magazine Research and Analysis

Demographic- Elle Decoration

Circulation 65,663

• Circulation 5,708 digital

• Combined 71,371

• Outsells Wallpaper and World of Interiors combined in the UK

• Readership 210,000 (up 5.5% yoy)

58,000 more than World of Interiors

• 83,000 AB adults

11,000 more than World of Interiors

• Median Age: 38

Yo u n g e r r e a d e r s t h a n W o r l d o f I n t e r i o r s 4 6,

House and Garden 51, Homes and Gardens 50

Female 79%

Male 21%

• 51% of readers see ELLE Decoration and no other competitor title

(ABC Jul - Dec 2013, NRS Jan 13 - Dec 13

Analysis  

Products in central image look of good quality and high expense. This links nicely with the age of the readers and their income. In the image the room is quite big suggesting that the reader will be the owner of a large house. Quite female colours in font and image. Simple text with a non simple image to make reader want to see more products inside magazine. 

Demographic- Vogue

 

 

Analysis

Middle aged actress on front cover appeals to a middle aged reader. using the colour red helps to emphasize a sexual confident lady, which the actress is but the reader can relate with. Text heavy giving lots of information to draw reader into the continence more.

 

Demographic -Q

Analysis

This cover defiantly appeals to a rock genre themed audience as in the the central image Cheryl is portraying a very rock chick look (bad girl) which people of this age group would like. Also people of this age group would like that Cheryl is on the front cover as she is very much the readers generation and they would know and want to be like her. Making Cheryl look sexy and naughty fits very well with the genre of music but also with her own look which works very well in her favor.